Our Story

Dr. Ashish Bajaj is an author, award-winning marketing leader, and entrepreneur with experience across Narayana Health, MediBuddy, Ola, Microsoft, and GroupM. As CMO of Narayana Health, he led enterprise-wide brand transformation across one of India's largest healthcare networks. At Ola, he helped build one of India's most recognised consumer brands through high-impact, data-driven marketing at national scale. Author of The Martech Playbook and a Fortune India 40 Under 40 honouree, Ashish has spent his career identifying category-defining problems and building systems to solve them. At 10on10 Foods, that became deeply personal: finding safe, wholesome food for his son with Type 1 diabetes revealed a freshness gap that millions of Indian families face every day. That insight became the company's founding mission.

Leads vision, supply chain architecture, and go-to-market strategy.

Avinash Jain is a seasoned finance leader with over 17 years of experience across financial strategy, global operations, governance, and compliance. Before co-founding 10on10 Foods, he served as Head of Finance at Odessa, leading operations across multiple international markets. Earlier, at Ola, he sharpened his instinct for operational rigour in a high-growth consumer tech environment. He has also built his reputation at Infosys, EY, KPMG, and WorkIndia. A Chartered Accountant, Company Secretary, and CFA charter holder, Avinash joined 10on10 Foods because he believes the food industry's biggest gap is not taste or price, but honesty. His mission is to build a finance and operations backbone rigorous enough to earn the trust of every consumer who picks a 10on10 product off the shelf.

Building India's first truly fresh staples platform — traditional milling, modern fulfilment speed.

Mohsin Ali is a Chartered Accountant and entrepreneur with deep expertise in strategy, business finance, product, and operations. Before co-founding 10on10 Foods, he played a key role in building WorkIndia's Business Finance function and helping steer the company from high annual burn to strong EBITDA-positive growth. His time at Ola gave him firsthand experience building consumer platforms trusted by millions, and shaped his conviction that the best products are the ones that truly reach people. At 10on10 Foods, Mohsin leads product development and operations with one guiding question: does this product make a real difference to the family eating it? He believes that is the only quality standard that truly matters.