Not All Whole Wheat Flours Are 100% Wheat – Ours Is

When you buy flour, you often focus on taste, texture, or freshness. Yet, one of the most important factors is often overlooked, the purity of the wheat itself.

Many products labelled as whole wheat may contain refined flour mixed in, which reduces their nutritional value. At 10on10 Foods, our 100% Whole Wheat Flour is made only from whole wheat grains, keeping the bran, germ, and endosperm intact. This ensures that every scoop you use is loaded with natural fibre, vitamins, minerals, and a wholesome taste that only pure wheat can offer.

Choosing the right flour is more than just a kitchen decision. It is a health choice that affects your family’s wellbeing every single day. Let us take you through why 100% Whole Wheat Flour is different, why it is better, and why ours is trusted by countless homes!

Table of Contents

• What Makes 100% Whole Wheat Flour Different
  
• The Nutritional Benefits of 100% Whole Wheat Flour
  
• How We Ensure Purity in Every Batch
  
• Why Milling Speed Matters for Quality
  
• The Taste and Texture You Will Love
  
• Tips to Store and Use Whole Wheat Flour
  
• Why Choose 10on10 Foods
  
• Frequently Asked Questions
  

What Makes 100% Whole Wheat Flour Different

Many flours in the market carry the label “whole wheat” but may contain a mix of refined flour. This reduces the fibre content and strips away important nutrients.

100% Whole Wheat Flour is:

• Made from the entire wheat grain — bran, germ, and endosperm
  
• Free from refined flour or added starches
  
• Naturally rich in fibre and nutrients
  
• A better choice for digestion and sustained energy
  

By keeping all parts of the grain intact, you get the natural goodness that nature intended, without any loss in quality or health benefits.

The Nutritional Benefits of 100% Whole Wheat Flour

Whole wheat is known for its rich nutritional profile. Our flour retains everything the grain has to offer because we never separate its parts.

Key benefits include:

• High Fibre – Helps support digestion and keeps you feeling full for longer
  
• Rich in Vitamins – Particularly B vitamins that aid in energy production
  
• Mineral-Rich – Contains iron, magnesium, zinc, and manganese
  
• Low Glycaemic Index – Supports balanced blood sugar levels
  
• Protein Source – Helps in muscle repair and strength
  

When you use 100% Whole Wheat Flour, you are adding a powerhouse of nutrients to your daily meals, whether it is chapati, paratha, or bread.

How We Ensure Purity in Every Batch

At 10on10 Foods, our promise is simple. We use only pure wheat to make your flour.

Our process involves:

• Careful selection of high-quality wheat grains from trusted farms
  
• Thorough cleaning to remove dust, stones, and other impurities
  
• Milling in small batches to ensure freshness
  
• No mixing with refined or processed flours
  

This way, what reaches your kitchen is exactly what nature grew, pure and wholesome.

Why Milling Speed Matters for Quality

Many large-scale producers mill their flour at high speed, which generates heat. This heat can destroy sensitive nutrients and affect the flavour of the flour.

We follow a slower milling method, similar to how flour was made in the past. This keeps the nutrients intact and preserves the natural aroma and taste. Though it takes longer, it results in a healthier and more flavoursome product.

The Taste and Texture You Will Love

Pure 100% Whole Wheat Flour has a warm, nutty flavour and a soft texture that makes your recipes even better.

Why you will notice the difference:

• Chapatis stay softer for longer
  
• Bread and baked goods have a richer taste
  
• Parathas get a natural earthy flavour
  
• Dough is easy to knead and handle
  

Once you taste the difference, you will never want to go back to mixed flours again.

Tips to Store and Use Whole Wheat Flour

Whole wheat flour contains natural oils that can spoil if stored incorrectly.

Storage tips:

• Keep in an airtight container
  
• Store in a cool, dry place away from sunlight
  
• For longer storage, refrigerate or freeze in sealed packs
  

Usage tips:

• Always measure flour correctly for consistent results
  
• Mix with other grains if you want to experiment with flavours
  
• Sieve lightly before use to remove lumps
  

Why Choose 10on10 Foods

We are more than just a food brand. We are committed to bringing fresh, pure, and nutrient-rich products to your table.

What sets us apart:

• 100% commitment to purity
  
• Milling methods that retain nutrients and taste
  
• No artificial additives, colours, or preservatives
  

With 10on10 Foods, you are not just buying flour. You are investing in your health and your family’s wellbeing.

Make the smarter choice for your kitchen today. Switch to 100% Whole Wheat Flour from 10on10 Foods and taste the difference in every bite. Visit our website or your nearest store to get yours now. Your family deserves nothing less than the best.

Frequently Asked Questions About Whole Wheat Flours

Q1. Is 100% Whole Wheat Flour healthier than regular flour?
A1. Yes. It contains more fibre, vitamins, and minerals than refined flour, which makes it better for digestion and overall health.

Q2. Can I use 100% Whole Wheat Flour for baking?
A2. It works well in bread, cakes, biscuits, and other baked goods, giving them a richer flavour and more nutrition.

Q3. Does whole wheat flour expire faster?
A3. It can spoil quicker than refined flour because it contains natural oils. Proper storage in airtight containers or refrigeration can extend its life.

Q4. How is 10on10 Foods flour different from others in the market?
A4. Our flour is made only from whole wheat grains, with no refined flour mixed in. We mill it slowly in small batches to preserve nutrients and flavour.