{"title":"Everyday Protein","description":"","products":[{"product_id":"17-gm-high-protein-atta-edp","title":"Everyday Protein 17 gm High Protein Atta","description":"\u003cp\u003e\u003ca href=\"https:\/\/www.swiggy.com\/stores\/instamart\/item\/9ICW2I7OUU?share=true\" style=\"display: inline-block; background: #FC8019; color: white; padding: 12px 20px; border-radius: 6px; text-decoration: none; font-weight: bold;\" target=\"_blank\"\u003e Buy on Swiggy \u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\n\u003c!-- SEO Summary \u0026 Intro --\u003e\n\u003cp\u003eWe believe your daily roti shouldn’t just fill you up, it should fuel your day. \u003cstrong\u003e10on10 Foods Everyday Protein High Protein Atta\u003c\/strong\u003e is crafted from premium, handpicked high-protein wheat and naturally fortified with clean, plant-based protein.\u003c\/p\u003e\n\n\u003cp\u003eThe best part? We don't warehouse our flour. We stone mill your batch fresh \u003cstrong\u003eonly after you place your order\u003c\/strong\u003e. With no chemicals, no fillers, and an impressive \u003cstrong\u003e17g of real protein per 100g serving\u003c\/strong\u003e, this is exactly how flour was always meant to be made.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003c!-- Key Features --\u003e\n\u003ch3\u003eWhy Choose 10on10 High Protein Atta?\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e17g Protein per 100g:\u003c\/strong\u003e Significantly higher than regular whole wheat atta to support muscle recovery, weight management, and lasting energy.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTraditional Stone Ground Flour:\u003c\/strong\u003e We use traditional, slow-moving stones to preserve the natural nutrients, dietary fibre, and rich flavor of the grain.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e100% Clean Label:\u003c\/strong\u003e Absolutely free from chemical bleaching agents, synthetic preservatives, or artificial additives.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNo Taste Compromise:\u003c\/strong\u003e Enriched with natural plant protein that blends seamlessly, ensuring your rotis remain incredibly soft, puff up perfectly, and taste delicious.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMilled-To-Order Freshness:\u003c\/strong\u003e Your flour never sits on a retail shelf. It goes straight from our stone mill to your kitchen doorstep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003c!-- Nutrition Table --\u003e\n\u003ch3\u003eNutritional Value (Per 100g Serving)\u003c\/h3\u003e\n\n  \n    \n      \n      \n      \n    \n  \n  \n    \n      \n      \n      \n    \n    \n      \n      \n      \n    \n    \n      \n      \n      \n    \n    \n      \n      \n      \n    \n  \u003ctable style=\"width: 100%; border-collapse: collapse; margin: 15px 0;\"\u003e\n\u003cthead\u003e\u003ctr style=\"background-color: #f9f9f9; text-align: left;\"\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd;\"\u003eNutrient\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd;\"\u003eValue per 100g\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd;\"\u003eHealth Benefit\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eProtein\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003e17g\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eMuscle repair, satiety \u0026amp; metabolism\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eDietary Fibre\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e10g*\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eSupports gut health \u0026amp; smooth digestion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eComplex Carbs\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e60g*\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eProvides sustained, slow-release energy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eIron \u0026amp; Zinc\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eNatural\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eMicronutrients naturally present in whole grains\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003csmall\u003e\u003cem\u003e*Please note: Fibre and Carbohydrate values are estimates based on initial tests. Refer to the pack label for certified lab numbers.\u003c\/em\u003e\u003c\/small\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003c!-- Deep Dive Info --\u003e\n\u003ch3\u003eFrom Soil to Stone: How It's Made\u003c\/h3\u003e\n\u003cp\u003eGreat flour starts in the soil. We source premium, naturally high-protein wheat varieties grown by farmers in mineral-rich black soil regions. \u003c\/p\u003e\n\n\u003cp\u003eOnce the grain reaches us, it undergoes our signature \u003cstrong\u003elow-temperature stone milling process\u003c\/strong\u003e. Unlike massive commercial roller mills that run hot and fast—stripping away the nutrient-dense bran and germ—our slow stone-grinding method keeps the whole grain intact. This protects heat-sensitive amino acids, healthy fats, and essential vitamins. No maida blending, no silica, and no chalk flow agents.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\u003cstrong\u003eThe 10on10 Transparency Promise:\u003c\/strong\u003e  Every pack features a unique QR code. Scan it to watch the exact video batch of your flour being stone-milled. Freshness you don't just taste, but verify.\u003c\/blockquote\u003e\n\n\u003chr\u003e\n\n\u003c!-- Target Audience --\u003e\n\u003ch3\u003eWho Is This High Protein Atta For?\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFitness Enthusiasts \u0026amp; Athletes:\u003c\/strong\u003e An easy, whole-food way to hit daily protein targets without relying solely on shakes or supplements.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBusy Families:\u003c\/strong\u003e Effortlessly upgrade the nutritional value of your family's daily meals without changing your cooking habits or recipes.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegetarians \u0026amp; Vegans:\u003c\/strong\u003e A reliable, staple source of plant-based protein derived entirely from clean, natural sources.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeight Management Seekers:\u003c\/strong\u003e High protein and high fibre content keep you feeling fuller for longer, effectively curbing mid-day snacking cravings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003c!-- FAQ Accordion\/Section --\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What makes Everyday Protein Atta different from regular whole wheat flour?\u003c\/strong\u003e\u003cbr\u003e\nStandard whole wheat atta generally contains around 11g–12g of protein. 10on10 Everyday Protein Atta delivers \u003cstrong\u003e17g of protein per 100g\u003c\/strong\u003e—nearly a 20% increase. We achieve this by blending naturally high-protein wheat varieties with clean, plant-based protein, all while maintaining our signature farm-to-table freshness.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Will my rotis taste different or turn hard?\u003c\/strong\u003e\u003cbr\u003e\nNot at all. Your rotis will remain soft, pliable, and easy to roll. Because of the traditional stone-milling process, the flour retains its natural oils, giving your chapatis a slightly sweet, nuttier flavour without any chalky texture or protein powder aftertaste.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is the extra protein natural or synthetic?\u003c\/strong\u003e\u003cbr\u003e\nIt is 100% natural. We do not use chemical isolates, synthetic amino acids, or artificial protein powders. The protein boost comes entirely from nature: high-protein wheat grains and premium plant-based protein sources.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can growing children and seniors consume this high-protein flour?\u003c\/strong\u003e\u003cbr\u003e\nYes, absolutely. It is made from 100% whole grain wheat with zero chemical additives, making it incredibly safe and highly nutritious for the entire family. The elevated protein and fibre profile is excellent for growing kids and maintaining muscle mass in seniors.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: How fresh is the flour when it arrives at my home?\u003c\/strong\u003e\u003cbr\u003e\nWe follow a strict \"mill-after-order\" model. We do not stock pre-milled flour. Once your order is placed, your batch is ground and shipped out within hours, arriving at its absolute nutritional peak.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does one single roti give me 17g of protein?\u003c\/strong\u003e\u003cbr\u003e\nThe 17g protein metric is calculated per 100g of dry flour. A typical medium-sized roti uses roughly 30g–35g of atta. Therefore, each individual roti provides about \u003cstrong\u003e5g to 6g of pure protein\u003c\/strong\u003e. Enjoying 3 rotis a meal effortlessly nets you 15g–18g of clean protein!\u003c\/p\u003e","brand":"10on10Foods","offers":[{"title":"1 kg","offer_id":49704239956208,"sku":null,"price":79.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/4872\/8304\/files\/Mockupv2_17gFr.jpg?v=1778263263"},{"product_id":"23-gm-high-protein-atta-edp","title":"Everyday Protein 23 gm High Protein Atta","description":"\u003cp\u003e\u003ca style=\"display: inline-block; background: #FC8019; color: white; padding: 12px 20px; border-radius: 6px; text-decoration: none; font-weight: bold;\" href=\"https:\/\/www.swiggy.com\/stores\/instamart\/item\/UPCTLYTO6S?share=true\" target=\"_blank\"\u003e Buy on Swiggy Instamart\u003c\/a\u003e\u003c\/p\u003e\n\n\u003c!-- SEO Summary \u0026 Intro --\u003e\n\u003cp\u003eWe believe your daily roti shouldn’t just fill you up, it should fuel your day. \u003cstrong\u003e10on10 Foods Everyday Protein High Protein Atta\u003c\/strong\u003e is crafted from premium, handpicked high-protein wheat and naturally fortified with clean, plant-based protein.\u003c\/p\u003e\n\n\u003cp\u003eThe best part? We don't warehouse our flour. We stone mill your batch fresh \u003cstrong\u003eonly after you place your order\u003c\/strong\u003e. With no chemicals, no fillers, and an impressive \u003cstrong\u003e23g of real protein per 100g serving\u003c\/strong\u003e, this is exactly how flour was always meant to be made.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003c!-- Key Features --\u003e\n\u003ch3\u003eWhy Choose 10on10 High Protein Atta?\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e23g Protein per 100g:\u003c\/strong\u003e A massive protein boost—almost double the protein of regular whole wheat atta—to support serious muscle recovery, fat loss, and lasting energy.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTraditional Stone Ground Flour:\u003c\/strong\u003e We use traditional, slow-moving stones to preserve the natural nutrients, dietary fibre, and rich flavor of the grain.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e100% Clean Label:\u003c\/strong\u003e Absolutely free from chemical bleaching agents, synthetic preservatives, or artificial additives.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNo Taste Compromise:\u003c\/strong\u003e Enriched with natural plant protein that blends seamlessly, ensuring your rotis remain incredibly soft, puff up perfectly, and taste delicious.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMilled-To-Order Freshness:\u003c\/strong\u003e Your flour never sits on a retail shelf. It goes straight from our stone mill to your kitchen doorstep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003c!-- Nutrition Table --\u003e\n\u003ch3\u003eNutritional Value (Per 100g Serving)\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 15px 0;\"\u003e\n  \u003cthead\u003e\n    \u003ctr style=\"background-color: #f9f9f9; text-align: left;\"\u003e\n      \u003cth style=\"padding: 10px; border: 1px solid #ddd;\"\u003eNutrient\u003c\/th\u003e\n      \u003cth style=\"padding: 10px; border: 1px solid #ddd;\"\u003eValue per 100g\u003c\/th\u003e\n      \u003cth style=\"padding: 10px; border: 1px solid #ddd;\"\u003eHealth Benefit\u003c\/th\u003e\n    \u003c\/tr\u003e\n  \u003c\/thead\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eProtein\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003e23g\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eAdvanced muscle repair, prolonged satiety \u0026amp; metabolism\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eDietary Fibre\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e10g*\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eSupports gut health \u0026amp; smooth digestion\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eComplex Carbs\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e55g*\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eProvides sustained, slow-release energy\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eIron \u0026amp; Zinc\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eNatural\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eMicronutrients naturally present in whole grains\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003csmall\u003e\u003cem\u003e*Please note: Fibre and Carbohydrate values are estimates based on initial tests for this formulation. Refer to your pack label for final certified lab numbers.\u003c\/em\u003e\u003c\/small\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003c!-- Deep Dive Info --\u003e\n\u003ch3\u003eFrom Soil to Stone: How It's Made\u003c\/h3\u003e\n\u003cp\u003eGreat flour starts in the soil. We source premium, naturally high-protein wheat varieties grown by farmers in mineral-rich black soil regions. \u003c\/p\u003e\n\n\u003cp\u003eOnce the grain reaches us, it undergoes our signature \u003cstrong\u003elow-temperature stone milling process\u003c\/strong\u003e. Unlike massive commercial roller mills that run hot and fast—stripping away the nutrient-dense bran and germ—our slow stone-grinding method keeps the whole grain intact. This protects heat-sensitive amino acids, healthy fats, and essential vitamins. No maida blending, no silica, and no chalk flow agents.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\u003cstrong\u003eThe 10on10 Transparency Promise:\u003c\/strong\u003e Every pack features a unique QR code. Scan it to watch the exact video batch of your flour being stone-milled. Freshness you don't just taste, but verify.\u003c\/blockquote\u003e\n\n\u003chr\u003e\n\n\u003c!-- Target Audience --\u003e\n\u003ch3\u003eWho Is This High Protein Atta For?\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFitness Enthusiasts \u0026amp; Athletes:\u003c\/strong\u003e An easy, whole-food way to hit serious daily protein targets without relying solely on shakes or supplements.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBusy Families:\u003c\/strong\u003e Effortlessly upgrade the nutritional value of your family's daily meals without changing your cooking habits or recipes.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegetarians \u0026amp; Vegans:\u003c\/strong\u003e A reliable, staple source of plant-based protein derived entirely from clean, natural sources.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeight Management Seekers:\u003c\/strong\u003e High protein and high fibre content keep you feeling fuller for longer, effectively curbing mid-day snacking cravings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003c!-- FAQ Accordion\/Section --\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What makes Everyday Protein Atta different from regular whole wheat flour?\u003c\/strong\u003e\u003cbr\u003e\nStandard whole wheat atta generally contains around 11g–12g of protein. 10on10 Everyday Protein Atta delivers an incredible \u003cstrong\u003e23g of protein per 100g\u003c\/strong\u003e—nearly double the protein profile of ordinary flour. We achieve this by blending naturally high-protein wheat varieties with clean, plant-based protein, all while maintaining our signature farm-to-table freshness.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Will my rotis taste different or turn hard?\u003c\/strong\u003e\u003cbr\u003e\nNot at all. Your rotis will remain soft, pliable, and easy to roll. Because of the traditional stone-milling process, the flour retains its natural oils, giving your chapatis a slightly sweet, nuttier flavour without any chalky texture or protein powder aftertaste.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is the extra protein natural or synthetic?\u003c\/strong\u003e\u003cbr\u003e\nIt is 100% natural. We do not use chemical isolates, synthetic amino acids, or artificial protein powders. The protein boost comes entirely from nature: high-protein wheat grains and premium plant-based protein sources.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can growing children and seniors consume this high-protein flour?\u003c\/strong\u003e\u003cbr\u003e\nYes, absolutely. It is made from 100% whole grain wheat with zero chemical additives, making it incredibly safe and highly nutritious for the entire family. The elevated protein and fibre profile is excellent for growing kids and maintaining muscle mass in seniors.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: How fresh is the flour when it arrives at my home?\u003c\/strong\u003e\u003cbr\u003e\nWe follow a strict \"mill-after-order\" model. We do not stock pre-milled flour. Once your order is placed, your batch is ground and shipped out within hours, arriving at its absolute nutritional peak.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does one single roti give me 23g of protein?\u003c\/strong\u003e\u003cbr\u003e\nThe 23g protein metric is calculated per 100g of dry flour. A typical medium-sized roti uses roughly 30g–35g of atta. Therefore, each individual roti provides about \u003cstrong\u003e7g to 8g of pure protein\u003c\/strong\u003e. Enjoying 3 rotis a meal effortlessly nets you 21g–24g of clean protein!\u003c\/p\u003e","brand":"10on10Foods","offers":[{"title":"1 kg","offer_id":49704241791216,"sku":null,"price":99.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/4872\/8304\/files\/Mockupv2_23gFr.jpg?v=1778263351"},{"product_id":"40-gm-high-protein-atta-edp","title":"Everyday Protein 40 gm High Protein Atta","description":"\u003cp\u003e\u003ca style=\"display: inline-block; background: #FC8019; color: white; padding: 12px 20px; border-radius: 6px; text-decoration: none; font-weight: bold;\" href=\"https:\/\/www.swiggy.com\/stores\/instamart\/item\/SH54AZ4QR0?share=true\" target=\"_blank\"\u003e Buy on Swiggy Instamart\u003c\/a\u003e\u003c\/p\u003e\n\n\u003c!-- SEO Summary \u0026 Intro --\u003e\n\u003cp\u003eWe believe your daily roti shouldn’t just fill you up, it should fuel your day. \u003cstrong\u003e10on10 Foods Everyday Protein High Protein Atta\u003c\/strong\u003e is crafted from premium, handpicked high-protein wheat and naturally fortified with clean, plant-based protein.\u003c\/p\u003e\n\n\u003cp\u003eThe best part? We don't warehouse our flour. We stone mill your batch fresh \u003cstrong\u003eonly after you place your order\u003c\/strong\u003e. With no chemicals, no fillers, and an incredible, industry-leading \u003cstrong\u003e40g of real protein per 100g serving\u003c\/strong\u003e, this is the ultimate nutritional upgrade for your kitchen.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003c!-- Key Features --\u003e\n\u003ch3\u003eWhy Choose 10on10 High Protein Atta?\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e40g Protein per 100g:\u003c\/strong\u003e An ultra-high protein formulation—nearly 4x the protein of regular whole wheat atta—designed to match the protein density of traditional protein supplements through real food.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTraditional Stone Ground Flour:\u003c\/strong\u003e We use traditional, slow-moving stones to preserve the natural nutrients, dietary fibre, and rich flavor of the grain.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e100% Clean Label:\u003c\/strong\u003e Absolutely free from chemical bleaching agents, synthetic preservatives, or artificial additives.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNo Taste Compromise:\u003c\/strong\u003e Enriched with natural plant protein that blends seamlessly, ensuring your rotis remain incredibly soft, puff up perfectly, and taste delicious.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMilled-To-Order Freshness:\u003c\/strong\u003e Your flour never sits on a retail shelf. It goes straight from our stone mill to your kitchen doorstep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003c!-- Nutrition Table --\u003e\n\u003ch3\u003eNutritional Value (Per 100g Serving)\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 15px 0;\"\u003e\n  \u003cthead\u003e\n    \u003ctr style=\"background-color: #f9f9f9; text-align: left;\"\u003e\n      \u003cth style=\"padding: 10px; border: 1px solid #ddd;\"\u003eNutrient\u003c\/th\u003e\n      \u003cth style=\"padding: 10px; border: 1px solid #ddd;\"\u003eValue per 100g\u003c\/th\u003e\n      \u003cth style=\"padding: 10px; border: 1px solid #ddd;\"\u003eHealth Benefit\u003c\/th\u003e\n    \u003c\/tr\u003e\n  \u003c\/thead\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eProtein\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003e40g\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eMaximum muscle synthesis, advanced weight management \u0026amp; extreme satiety\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eDietary Fibre\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e12g*\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eExcellent gut health support \u0026amp; helps stabilize blood sugar spikes\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eComplex Carbs\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e40g*\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eLower glycemic impact with sustained, slow-release energy\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eIron \u0026amp; Zinc\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eNatural\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eEssential micronutrients naturally present in whole grains\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003csmall\u003e\u003cem\u003e*Please note: Fibre and Carbohydrate values are estimates based on initial tests for this ultra-high protein formulation. Refer to your pack label for final certified lab numbers.\u003c\/em\u003e\u003c\/small\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003c!-- Deep Dive Info --\u003e\n\u003ch3\u003eFrom Soil to Stone: How It's Made\u003c\/h3\u003e\n\u003cp\u003eGreat flour starts in the soil. We source premium, naturally high-protein wheat varieties grown by farmers in mineral-rich black soil regions. \u003c\/p\u003e\n\n\u003cp\u003eOnce the grain reaches us, it undergoes our signature \u003cstrong\u003elow-temperature stone milling process\u003c\/strong\u003e. Unlike massive commercial roller mills that run hot and fast—stripping away the nutrient-dense bran and germ—our slow stone-grinding method keeps the whole grain intact. This protects heat-sensitive amino acids, healthy fats, and essential vitamins. No maida blending, no silica, and no chalk flow agents.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\u003cstrong\u003eThe 10on10 Transparency Promise:\u003c\/strong\u003e Every pack features a unique QR code. Scan it to watch the exact video batch of your flour being stone-milled. Freshness you don't just taste, but verify.\u003c\/blockquote\u003e\n\n\u003chr\u003e\n\n\u003c!-- Target Audience --\u003e\n\u003ch3\u003eWho Is This High Protein Atta For?\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFitness Enthusiasts \u0026amp; Bodybuilders:\u003c\/strong\u003e The perfect whole-food alternative to hit aggressive macronutrient targets without relying solely on protein shakes.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHealth-Conscious Families:\u003c\/strong\u003e Easily turn standard carbohydrates into a high-protein staple food to support active lifestyles.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegetarians \u0026amp; Vegans:\u003c\/strong\u003e An elite source of complete plant-based protein derived entirely from clean, natural sources.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeight Management \u0026amp; Low-Carb Seekers:\u003c\/strong\u003e Higher protein density paired with reduced carbohydrates helps control calorie intake while keeping hunger locked down for hours.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003c!-- FAQ Accordion\/Section --\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What makes Everyday Protein Atta different from regular whole wheat flour?\u003c\/strong\u003e\u003cbr\u003e\nStandard whole wheat atta generally contains around 11g–12g of protein. 10on10 Everyday Protein Atta delivers an extraordinary \u003cstrong\u003e40g of protein per 100g\u003c\/strong\u003e—nearly four times the protein of ordinary flour. We achieve this by combining naturally high-protein wheat varieties with clean, premium plant-based protein, all while maintaining our signature farm-to-table freshness.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Will my rotis taste different or turn hard?\u003c\/strong\u003e\u003cbr\u003e\nNot at all. Despite the massive protein upgrade, your rotis will remain soft, pliable, and easy to roll. Because of the traditional stone-milling process, the flour retains its natural oils, giving your chapatis a slightly sweet, nuttier flavour without any chalky texture or protein powder aftertaste.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is the extra protein natural or synthetic?\u003c\/strong\u003e\u003cbr\u003e\nIt is 100% natural. We do not use chemical isolates, synthetic amino acids, or artificial protein powders. The protein boost comes entirely from nature: high-protein wheat grains and premium plant-based protein sources.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can growing children and seniors consume this high-protein flour?\u003c\/strong\u003e\u003cbr\u003e\nYes, absolutely. It is made from 100% whole grain wheat with zero chemical additives, making it incredibly safe and highly nutritious for the entire family. The elevated protein and fibre profile is excellent for growing kids and maintaining muscle mass in seniors.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: How fresh is the flour when it arrives at my home?\u003c\/strong\u003e\u003cbr\u003e\nWe follow a strict \"mill-after-order\" model. We do not stock pre-milled flour. Once your order is placed, your batch is ground and shipped out within hours, arriving at its absolute nutritional peak.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does one single roti give me 40g of protein?\u003c\/strong\u003e\u003cbr\u003e\nThe 40g protein metric is calculated per 100g of dry flour. A typical medium-sized roti uses roughly 30g–35g of atta. Therefore, each individual roti provides an impressive \u003cstrong\u003e12g to 14g of pure protein\u003c\/strong\u003e. Enjoying just 2 rotis a meal effortlessly nets you up to 28g of clean protein—equivalent to a standard scoop of whey!\u003c\/p\u003e","brand":"10on10Foods","offers":[{"title":"1 kg","offer_id":49704244183280,"sku":null,"price":179.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/4872\/8304\/files\/Mockupv2_40gFr_45e870f2-fef6-42f6-ba8a-79413745733e.jpg?v=1778263454"}],"url":"https:\/\/10on10foods.com\/collections\/everyday-protein.oembed","provider":"10on10Foods","version":"1.0","type":"link"}